How to Optimize Images for Web: A Practical Guide
by Mat Baxter
10 min. read
Experience the Wonder
We partner with you to solve complex business challenges with boundless imagination. You'll consistently experience a blend of "creative" and "strategic" thinking throughout any engagement.
Our Vision
We aspire to build a world of purpose-driven brands; leading with wonder, not judgment.
We stay true to our core values and balance everything with care. We care greatly about the work we do. We cultivate a safe space where everyone can be their authentic selves. We see ourselves as an extension of our client’s business.
We are outcome obsessed and make empowered decisions. We are all contributors to the greater good. If you are not adding value, you are not holding yourself accountable.
We are committed to growth and are constantly growing and challenging ourselves. We seek help from others, try new strategies, and capitalize on setbacks.
We approach all problems, challenges, and solutions from a place of heartfelt curiosity. We ground our thinking on innovation and creativity in all aspects of our day to day.
Meet the team
Get to know the passionate team behind our success and how we can drive yours.
“For me, it’s all about the fusion of context and relevance, finding new ways to tell stories.”
Brian brings 14+ years of business experience from both the client and agency side, channeling a seamless balance of left-brain, right-brain thinking. He carries an endless supply of passion for any project he is on. Most definitely not a “yes” man, Brian will always push for the best work product and direction, even if it ruffles some feathers. His current portfolio of clients ranges from accelerated InsurTech start-ups to enterprise eLearning companies.
Driven and ready for action, Brian’s personality is a natural problem solver, and eternally curious. He thrives on being able to holistically understand a challenge, while thoughtfully putting together each puzzle piece to find the solution. Having the luxury of sitting on both sides of the table as both Brand owner and Agency Director, provided Brian a balanced approach to growing businesses. Whether Brand, Product or Service, his background is diverse and began at one of the world’s leading CPG Company’s (Unilever) in their Leadership program.
Transitioning out of Unilever, his previous position was a member of the Executive Leadership team at Digital Surgeons, heading up the Account/Client Services Team; actively managing 9 direct reports, with a book of business of 20+ Clients. Resident fire fighter, his job changed moment to moment based on the businesses that were being supported. Core responsibilities on a weekly basis were to provide strategic direction, plan and execute deliverables, dream up the next great campaign/tactic, and ultimately act as an arbiter for all clients.
He is now laser focused on helping you shape your unique narrative.
Mat doesn’t rest until the technology solutions he engineers are pixel perfect, but also brilliantly structured on the back-end. Often touted for having the sites he manages be “bang-on” to the design comps, Designers love partnering with him. He is part of the EverWonder collective as a full-stack engineer with a decade of web development and agency experience.
He makes any piece of work he touches about the client and their desired needs, leading the charge for implementing and optimising processes / workflows, improving customer experience and loyalty. Having led projects across nearly every industry vertical, there is not much Mat hasn’t seen on the technology side. With his logic-first brain and business acumen, he can technically implement any successful strategy.
He’s an amazing addition to the team, because he understands scale and automation better than anyone. Leading with the philosophy that Web Development isn’t just about writing complex architecture and endless lines of code, it’s about finding the right solutions for the problem.
Mariana López is a Brand Designer at Ever Wonder. She is responsible for crafting visually stunning, cohesive and impactful brands from start to finish. With a high degree of versatility, thoughtfulness and patience, she is always ready to exercise her innate sense of creativity and tackle any design challenge that comes her way.
Prior to joining EverWonder she served as Marketing & Design Director for a national real estate company where she strategically reimagined the agency’s identity and built a scalable brand that elevated them to a boutique commercial real estate consultancy firm. With a natural ability to intertwine visuals with emotion, she successfully infused the brand with a powerful and compelling blueprint for growth and identity.
Additionally, she also worked at an independent design studio where she focused on creating branding, packaging design and illustration for national and international clients in emerging and challenger brands often in the hospitality space in major metros such as New York, Seattle, Dubai, and more.
Mariana is a proud alumna from The University of Texas at El Paso (UTEP), where she graduated Summa Cum Laude with a Bachelor of Arts Degree in Graphic Design with a double minor in Communication Studies and the Liberal Arts Honors Program.
She has received numerous awards, including first place for the prestigious “Best Graphic Design” at UTEP’s Annual Juried Student Exhibition. Her work has also been featured on Packaging of the World, American Institute of Graphic Arts (AIGA), as well as other renowned design publications.
With a passion for all things design, Mariana transitioned into the world of branding & marketing after having worked several years in the fashion industry in New York City, building upon her natural ability to “see the unseen” and create beautiful pairings, identifying key trends in textiles, silhouettes and color.
A young Mariana would have never imagined that her love for painting and doodling would eventually become her career. Not only is she a trained professional colorist with a keen eye for color combinations, she loves to continually flex her awesome illustration chops, in a variety of digital and traditional mediums.
With 30 years high value corporate sales and management experience and more than $2 billion in personal sales, Ross Mackenzie coaches Sales teams through the Four Key Things that separate the Top 1% of High Value Professionals from the other 99%.
Ross gained his experience over more than 30 years with the biggest sales names in Technology. His passion for sales excellence and methods delivered contracts worth hundreds of millions of dollars and led to him running a billion-dollar sales business.
As a Sales Performance Specialist he consults, trains and coaches Entrepreneurs, Sales Teams, and Professionals in clients such as Google, Investec Bank, CGI Telecom, Unicredit Bank (Italy), and Cranfield University.
As a Performance Coach he has worked with world-class professional golfers on the USPGA and European tours. This includes 2010 British Open Champion and Ryder Cup captain Darren Clarke, former World Number One and Race to Dubai winner Lee Westwood. He’s worked with best-selling musicians such as Milos Karadaglic, CEOs like ISM’s Chubby Chandler, Business Angel Billow Morrow, Psychologists, Medical Consultants and major UK Universities.
Conor thrives in connecting and aligning sales and marketing teams towards strategic objectives through marketing automation. He combines creativity with practical knowledge in discovering and implementing scalable solutions to shorten sales cycles and power business growth.
With 20 years of experience in digital marketing, marketing operations and automation, Conor has created revenue-focused strategies for more than 100 clients across myriad industries, transforming their digital marketing performance.
A self-starter and a swift learner with strong commercial acumen, Conor will help you harness your marketing technology to achieve your business goals.
Sabina is an ambitious and dedicated individual, with a passion and penchant for process (process improvement) and finding efficiencies. She’s joining the team as Marketing & Account Coordinator to lead internal content strategy, systems and operations, and revenue operations.
Her unique background includes working in business development and marketing for an IT company abroad, which gave her deep insight into best practices in design and web development. She was also able to pick up a lot of knowledge on the design and development front and have great exposure to a wide array of different cultures, from European, to Asian, to African. This international experience has helped her develop cultural awareness, adaptability, multi-tasking ability, problem solving abilities, strong work ethics, and dedication to personal growth.
Paul is an incredibly versatile Creative Director who has the unique ability to build extensible design systems. The best stories are those worth “re-telling,” and Paul is truly a long term thinker who designs for tomorrow. He is perfect for the EverWonder collective because his curiosity and passion for marketing continues to grow.
With nearly two decades of experience on the brand, agency and client-side, he is the owner and operator of Paul Wronski Graphic Design. While taking on challenging projects of his own, he is an integral part of the team showing his range of talents daily.
It’s a marvel to see his beautiful design assets paired with meticulous file management and the clever usage of geometric elements. No ego, no fluffy exterior, just talent.
With direct expertise ranging from Enterprise B2B companies, fitness / sports organizations, to InsurTech PaaS models and consumer brands, you’re in good hands with Paul.
Larissa Torres is a dynamic Project Manager and Automation Specialist and the founder of TorresVirtual, a consultancy dedicated to empowering businesses with efficient, scalable solutions. With over nine years of hands-on experience in tech setup, implementation, and workflow optimization, Larissa has become a trusted partner for agencies like Ever Wonder seeking to streamline their project and operations management.
Her expertise spans integrating systems, automating repetitive tasks, and designing workflows that enhance productivity and save time. Larissa’s process begins with understanding her clients’ unique business challenges, mapping out tailored solutions, and implementing strategies that yield measurable results. Larissa’s passion for technology is matched by her commitment to customer success.
Her clients, ranging from solopreneurs to established enterprises, consistently emphasize her ability to simplify complex processes and foster alignment across teams. Beyond her professional endeavors, Larissa resides in the countryside of France, where she balances her love for innovation with a passion for travel and exploration.
Her global perspective, combined with her technical expertise, allows her to connect with a diverse range of clients and help them achieve operational excellence, no matter where they are in the world.
Wendy is an extremely thoughtful designer who pays careful attention to detail. Bringing valuable versatility to the team, she can jump on nearly any type of project. And, with an eagerness to tackle new challenges and a penchant to learn new skills, she is an asset to any team.
Wendy brings over two decades of design experience to EverWonder, with vast experience from the agency side, the client side, and also from a variety of independent freelance work.
Some would accuse her of caring too much, but when it comes to leading with passion, Wendy always pushes for perfection. Her wheel house is staying true to a brand’s design system, and this has been instrumental in content creation since she has come onboard.
We call him “The Ice Man”. Bill is an extremely talented motion media editor and video producer who manages pressure better than anyone in the industry. Cool, calm and collected, he is an incredible partner on any video project.
With more than two decades of experience in 3D animation, video editing, motion graphics and interactive media, Bill has flexed between agency environments and his own studio working independently. Having expertise in everything from explainer videos to enterprise videos, his portfolio showcases massive range.
Bill runs point on any brief that comes through the door with a video component. In addition to remaining the voice of reason, you can always count on Bill to over-deliver.
Sofia Sifuentes serves as an Associate Designer at EverWonder, where her role entails creating high-quality visual materials for diverse platforms, both in print and digital media, catering to our broad client base. Before joining EverWonder, Sofia held the position of social media coordinator at a local agency in her hometown. In this capacity, she was responsible for gathering, editing, and generating content for clients.
A recent Summa Cum Laude graduate from The University of Texas at El Paso (UTEP), Sofia earned her Bachelor's degree in Graphic Design with a minor in Marketing. During her university tenure, she was honored as the "Graphic Design Outstanding Senior" of the Fall 2023 class. Additionally, her work earned recognition in UTEP’s Annual Juried Student Art Exhibition for the 2021-2023 shows.
While Sofia's initial passion was drawing, her newfound love for graphic design has led her to specialize in digital illustration. Her focus is on bringing stories to life through the use of color in various drawing styles. In her free time, Sofia enjoys tending to her plants, cooking, and teaching kids how to play volleyball.
Привiт! 🇺🇦
My name is Eugene, I’m a Creative Technologist. Most of my time I work in Front-end Development, sometimes digging into a Back-end world.
Just to explain it in a nutshell, my responsibilities at Ever Wonder are:
In the past I had a pretty versatile experience. I worked as a Front-end developer, Business Development Manager, Project Manager and Motion Graphics Designer. I started my IT career in 2013, to be exact. It’s when you could scroll down the Instagram feed to the very bottom within a few minutes.
The combination of business development, project management and motion graphics skills, have given me an incredible amount of creative skills and experience. I'm able to bring a unique and strategic approach to promoting a company's services, products or message and also be able to execute that vision with efficiency and creativity.
I’ve graduated from Kharkiv Polytechnic Institute with a master's degree in Finance Management. In my spare time I love to experience nature and outdoor activities, like hiking in the mountains. My goal is to stay fit by going to the gym and love playing nerdy video games.
Big picture thinker and quick witted to the core, Hunter approaches problem solving with a fresh perspective. He joined EverWonder with a natural knack for marketing, despite coming from a non-agency background.
After his journey of running his own lawn service, he learned a handful of valuable qualities. Responsibility, loyalty, the ability to follow a schedule, and reliability are core to your ability to succeed. His philosophy is that you need to be accountable to not just do what’s acceptable, but exceed expectations in anything you put your mind to.
Hunter is most proud of his ability to keep other team members inspired and focused on completing each job to the highest level, professionally, without having to micro-manage anyone. In any profession, being fair and compassionate gets you far. Now, Hunter is a jack of several trades, but master of one — relationships.
Jaime has been working on a wide array of projects for various clients for about two decades. Having cut his teeth on print design and promotions, he eventually moved onto 360 marketing, which exposed him to a variety of design pillars such as web/app, environmental, video, and overall experiential design.
Every project is unique but the bottom line is all the same. That is where Jaime comes in. When he is not designing the perfect home-brew beer, coffee or pizza, he is designing creative solutions to creative challenges.
He is also a digital junkie that enjoys grabbing the latest video game and adding it to his 1,000+ game library…Also known as his children’s inheritance.
Dean is an absolute delight to work with and vital asset to the team. A full stack engineer, he seamlessly shifts from front-end, back-end and complex architecture development with ease. Dean comes with a multitude of experience from other agencies, working on everything from brochureware marketing websites all the way to sophisticated custom e-commerce instances.
Moving independent as the founder of Digital Crafters in 2018, he aspired to work on projects that lead with experience, while minimizing technical debt wherever possible. He plays a highly versatile role at EverWonder, managing everything from database architecture and complex scripts to straight forward microsite builds. Remaining perpetually curious, Dean never stops absorbing new knowledge and thinks about problems holistically.
You won’t stump Dean, period — Go ahead and try.
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